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Analysis of the CRM System of the Chosen Company
Bartošková, Vlasta ; Grus, Vojtěch (referee) ; Klčová, Hana (advisor)
The thesis deals with Customer Relationship Management. The theoretical part focuses on the developement of customer relations and the CRM. Analytical part of the thesis is focused on current state of the CRM system assessment being used. From the obtained information and the revealed weaknesses in this company I seek to introduce a proposal of changes and recommendations that should lead to improve the creation and maintenance of customer relationships.
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Telemarketing
Špicová, Martina ; Hanák, David (referee) ; Chalupský, Vladimír (advisor)
The Master’s thesis analyses problems connected with purchasing and providing information by the means of telemarketing. On the basis of the obtained imperfections, this Master’s thesis includes the proposal of the process of communication by the means of the customer line, which ensures its more effective function.
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Concept of an Effective Assessment Tool for Position "Telemarketing Agent"
Kuimcidis, Nikolas ; Šlechta, Karel (referee) ; Konečná, Zdeňka (advisor)
employees are the most important asset for telemarketing companies which offers their services to clients which need to outsource telemarketing. The contrast that evolves between the stable fluctuation of workes and the need of high quality agents is a significant problem that have to be solved by the management of telemarketing companies. This thesis will introduce current processes and will analyse technics for the assesement of new employees. Furtherly this thesis will present new technics for recruiting new agents, quality control and keep human resources in a longterm relationship in the field of telemarketing.
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Software Application of Statistical Methods in Data Driven Management
Rádl, Miloš ; Šustrová, Tereza (referee) ; Novotná, Veronika (advisor)
This thesis focuses on the assessment of possibilities in using software application of statistical methods in the field of data driven enterprise management. This includes a practical demonstration in a form of an analysis of telemarketing and an analysis of the work of company call centre. The thesis also contains assessment of the results of said analysis and recommendations based on them, which are aimed to help the enterprise in related endeavors.
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Business Plan of a Small Educational Company
Pěček, Dominik ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
This master thesis deals with the elaboration of a business plan of a small educational company, that plans to do business in a field of portable planetariums. The thesis analyses a feasibility and a profitability of the business plan. Methods for external and internal analysis of a business were used and based on the results of these analyses, the specific business plan including an economic variation was developed. Based on the results of this work, it can be stated that if the company has a successful telemarketing, it is possible to do business in this area with a good profit.
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System for Company Dealing with Telephoning
Huvar, Michal ; Očenášek, Pavel (referee) ; Trchalík, Roman (advisor)
The purpose of this master's thesis is to design and create system for company dealing with telephoning, which will simplify and automate the work of their employees as much as possible. System will meet the requirements on modern information system of telemarketing company and will be connected to telephone private branch exchange, from which it will be getting information about all phone calls including their voice records. The work is focused on usage of modern quality technologies and their integration into one system. First part of this work will closely describe requirements on this system and resulting creation of design. In the second part there will be presented used technologies and implementation of particular sections including configuration and connection with telephone private branch exchange. There will be also description of performance measurement process and resulting optimalization of critical sections in which high performance is required.
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Natural Gas Market in the Czech Republic - Retail Trade Segment and its Effective and Acquisition Channels
Polívka, Rostislav ; Grmolenská, Eva (referee) ; Chlebovský, Vít (advisor)
The topic of the final thesis is a marketing analysis of the situation on the natural gas market in the Czech Republic, retail trade segment, including the development since its liberalization by the present time and future perspectives. Based on a market analysis an optimized model of company’s marketing strategy is developed, as opposed to its current marketing strategy. The optimized model focuses primarily on effectivization of acquisition channels of direct sale and aims at widening the customer portfolio, i.e. taking up a bigger market share and better utilization of the company’s dispositions.
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The Analysis of Marketing Project of a Company
Runštuk, Zdeněk ; Šabat, Tomáš (referee) ; Kaňovská, Lucie (advisor)
This bachelor’s thesis deals with marketing campaign of a company XY. Concentrated on self-employed persons and people with small bussinesses, who does not know the company or are not in business contact with. The goal of this thesis is to evaluace this strategy. Thesis is devided to free parts. Theoretical part is dealing with terms needed for easier understanding of issues and explaining of each isme. It deals for example with basic ways to gain contacts, making interests of potencial customers, it explains concepts such as marketing mix, propagation, telemarketing or direkt marketing. Second practical part has duty to describe marketing campaign from contacting of target groups to processing the progress of promotion events. Third part evaluates access rate of campaign and offers personal ideas to improve the campaign.
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System for Telemarketing Company
Dušek, David ; Rychlý, Marek (referee) ; Trchalík, Roman (advisor)
Thesis contains design and implementation of information system for Telemarketing Company. System is implemented in PHP language supported by Zend Framework. Used framework is properly described in this thesis, as well as related software pattern MVC and design pattern Front Controller. There is also explanation of Data Mapper design pattern.
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